@inproceedings{DBLP:conf/sigmod/MehmoodBG16,
  author       = {Yasir Mehmood and
                  Francesco Bonchi and
                  David Garc{\'{\i}}a{-}Soriano},
  title        = {Spheres of Influence for More Effective Viral Marketing},
  booktitle    = {Proceedings of the 2016 International Conference on Management of
                  Data, {SIGMOD} Conference 2016, San Francisco, CA, USA, June 26 -
                  July 01, 2016},
  pages        = {711--726},
  publisher    = {{ACM}},
  year         = {2016},
  url          = {https://doi.org/10.1145/2882903.2915250},
  doi          = {10.1145/2882903.2915250},
  timestamp    = {Tue, 04 Nov 2025 17:13:50 +0100},
  biburl       = {https://dblp.org/rec/conf/sigmod/MehmoodBG16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}